31 January 2013

SLAs: A help or a hindrance?

A report from the debate at the 32nd FM Forum in Stansted

There was a sharp intake of breath from across the room as Liz Kentish posed her opening question in the debate about the usefulness of SLAs.  The assembled delegates looked around the room to find only two half-raised hands in response to the request about who would consider getting rid of their SLAs altogether.  One of those hands was mine, although I had only half-raised it – I’ll get to that bit later.



To be honest, our expectations going into the debate were quite modest. Being on as the last show of the day (and after the bar has opened) is not traditionally the best slot, but I’ll admit we were pleasantly surprised by the turnout and even more pleasantly surprised by the extent of audience participation. It would appear that SLAs are a contentious topic. In fact, this very report is a product of the ongoing interest we received after the debate.

I think it was a strong and diverse panel – that’s something that always helps a debate go well.  With myself (Jason Gurd) providing the client-side view, Robert Cunliffe the service-provider perspective, Adeyemi Adeboye providing expertise of operating PFI contracts. The debate was chaired by the BIFM Deputy Chair, Liz Kentish.

The panel put forward their cases and invited input from the audience.  There was some initial discussion about whether SLAs served any real purpose, with myself suggesting that most of us just settle for supplier’s out-of-the-box SLAs anyway. I’d already made the point that, getting to me in 4-hours wasn’t really all that impressive when you considered how far I could get from Stansted in 4-hours.

It was debated whether SLAs offer more protection to the client or the supplier, with cases being made for both sides. There were suggestions that SLAs were more often stick, than carrot, a get out-clause, if you like and the practicality of actually using that stick was also discussed. 

 Adeyemi and Robert both made strong cases for SLAs being a way to manage expectations and although there was a general consensus that they couldn’t replace a good client/supplier relationship, Adeyemi was able to use his knowledge of PFI to demonstrate that there are times when the client is significantly removed from the delivery.  This led to the almost inevitable question about whether FM is too procurement driven, followed by an equally inevitable round of “procurement-bashing”.  It was light-hearted, but I did step in to support our procurement colleagues by pointing out that it was down to FM’s to demonstrate leadership and influence in specifying services, but that we also need to make use of procurement functions to help us buy more effectively.

There was a lot of discussion about whether drawing a “line-in-the-sand” was a good thing when it came to service standards or not. I argued that, whilst there is a case for KPIs, continuous improvement demands that we seek to improve. Adeyemi countered by talking about the mechanisms which can allow SLAs to develop. 

There was also a great deal of discussion about whether SLAs could really enhance the client/supplier relationship, with Robert providing one of the most interesting examples of the night about how SLAs could be used to support organisational objectives, such as offering Local Authorities SLAs relating to creating local employment.

It was a pretty heated debate and I think most people were genuinely disappointed when it came to a close. I don’t think we managed to resolve the question, but I do think we managed to make a room full of FMs decide to think a lot harder about what SLAs they will ask from their suppliers in the future. 

To wrap this report off, I’d like to leave you with the closing thoughts of each of our panellists & chair;





Robert Cunliffe       
@robertcunliffe 
http://fmfuture.blogspot.co.uk/


“SLAs should be intertwined with KPIs and penalties or credits to ensure that the service provider has a framework to understand the quality expectations of the customer.  SLAs  & KPIs should not get in the way of building a good relationship between supplier and customer to further improve or enhance services so the customer is genuinely happy, however they provide a safety net should the relationship deteriorate.  To provide a true partnership SLAs and KPIs should focus on outcomes or the customer’s business priorities, as only then will the supplier really understand what the customer really, really wants.”






Adeyemi Adeboye 
@Yemmycornelius


“Forums like these, which bring the provider and the client together to discuss how the equilibrium of demand and supply of service agreements could be improved upon, is not only a necessity but a requirement for an enhanced and positive experience.  SLAs in this modern business age are here to stay: Whether you achieve your strategic goals and objectives will be down to how you structure your service level objectives in relation to your organisational goals."





Jason Gurd 

“Even I’m not enough of a maverick to completely dispense with SLAs all together, but I do think FMs should give serious thought to what SLAs they ask for and whether they really need to be accepting all of those out-of-the-box ones.  I would suggest you might get a better service if you dispensed with the majority of your SLAs and focussed on the ones that are really important to you.”

 




Liz Kentish (Chair)  
@FMCoach   


“I love it when FMs get together and talk about what works!  Our debate at the FM Forum demonstrated that there is of course a place for SLAs, but they must be regularly reviewed and amended when services change.  Key to service delivery and managing expectations is the relationship between the service provider and the client, whether in-house or not.  One of the courses we run is influencing skills and managing relationships, and the feedback is always that this is what really makes a difference - get it right, as an FM, and your life will be an awful lot easier!”

25 January 2013

And the survey says.........

We asked one hundred Facilities Managers what the golden rule of FM was? And they said......... “keep your customers happy”.  Then we asked..... how did they know how happy their customers are, or, if they were more or less happy than they used to be?

And they said......... “Um, well, I’m not sure really. I mean they don’t complain as much for a start. I suppose you could always do a workplace satisfaction survey of some kind, but what sort of questions would you ask? And do they really tell you anything useful anyway?”

 

OK, so I admit the opening part of this blog is somewhat fabricated, but it is a situation that many FMs will recognise.  The consensus of opinion seems to be that surveys are a good idea in principle, but the results don’t often tell you that much.  I disagree.  What the results usually tell you is how well the survey was planned out before it was published.

The whats, whys and wherefores

The problem is that most surveys start life in exactly the way described above.  Someone makes the decision that we need to find out how happy our customers are, someone else suggests a survey, then everyone starts brainstorming the questions, someone writes them down, they get circulated and a load of junk comes back.

For a survey to be an effective tool, you need to break the process before the brainstorming, wind it back a few notches, accept a few universal truths and put a little thought into the whats, whys and wherefores. 

The truth?  You can’t handle the truth!

One of the first things you need to establish is why you are measuring satisfaction.  It sounds obvious, but it’s not.  If we’re honest about it, many surveys don’t set out with the altruistic objective of simply finding out how happy people are, cynically, many are sent out as a way of trying to prove that a certain standard is being delivered.  If your objective is more cynical, you should be warned that it could well back-fire. The people most likely to respond are those who have something to complain about. 

Of course if your goal is to find out what is wrong so you can try and fix it, well..... you’ll rarely have a problem finding people who will tell you what is wrong. Fixing these things of course is down to you and you should be aware that if you’re the one asking the question, then you’ll be setting an expectation that you will act on the information you’ve asked for. 

Great expectations

Sometimes there is an assumption that survey results can tell you how well the service is being delivered. Usually they can’t. The customer’s response to the survey depends on how well their expectations are being met.  But expectations are a slippery business and they should not be confused with truth or fact. They’re not always fair, logical or reasonable and they can change based on experience. You may be delivering gold-standard service, but if the customer expects platinum-standard they will mark you down.

A survey can be a useful  way to gage and measure your customer’s expectations and as we’re all fond of saying in the world of Facilities Management: if you can measure it, you can manage it. Expectations are no exception.  My recommendation is that you actively invite comment and welcome discussion. The information and engagement you get in return will often teach you far more about service performance than the actual statistics. It also shows you customers that you value what they have to say.

iPads and holidays

Something very important to understand about your workplace satisfaction survey, is that the only people really interested in it, are you, maybe your boss, and everybody with an axe to grind.  Think back to the last survey you filled in – it was a pain right?  Why did you do it? Oh that’s right, you wanted to win an iPad ..............



I’m presuming your facilities survey budget probably doesn’t even stretch to a year’s supply of post-it-notes, so do try to accept the fact that most people will not want to fill it in.  Sorry - that’s just how it is.  But if you do want to maximise your returns, the most effective way is to make it really quick to do and really, really, easy. Think pretty hard in advance about the format and agree a few principles up front.  Here are some of my suggestions:

Keep the number of questions to a minimum
If you can, aim for less than ten. If it takes more than 60 seconds, most people will be turned-off from doing it.

Use a simple scoring system. 
I like 1-to-4 rather than 1-to-5. It stops people sitting on the fence – Is it good or not?  If you do use 1-to-5 then personally I suggest you treat 3 or below as a failure. Are you content that your customers are satisfied with your service?  You shouldn’t be: the golden rule of is to keep your customers happy, not satisfied.  

Phrase your questions exactly the same way
Keep your question and answer format the same for every question.  If you know that 4 is always the top score and 1 the lowest, it’s much easier to answer the questions. If your question change polarity half way through, people often won’t notice and will score it in the same manner as the one above. You may have to rephrase a question to switch it from positive to negative to do it (i.e. instead of how dissatisfied, how satisfied). If you don’t you may get anomalous results in your data.  Remember most people are just scanning through it as quickly as possible to try and win that iPad.
Use simple language
Use everyday language and avoid jargon. This is true of all good communications and your survey is no exception.

Be realistic
Finally, be pragmatic about what you can realistically learn from your survey.  It’s a useful tool for continuous improvement and gauging the general feeling, but if you want to know the ins and outs of how your service is performing or perceived to be performing, well I’m afraid you’re just going to have to do it the old fashioned way: get up from the desk every now and again, take a walk around the building and ask your customers what they think.  And to be honest, if you do that, your survey statistics will look a lot friendlier too.